During the pandemic, the environment changed significantly. Declaring that isn’t surprising, but it does raise concerns about how things have evolved and what it means for us. What’s more essential, what can we do to ensure that the activities in 2022 are a success? That’s where we come in, with a review of the basics and best practices that will ensure your events provide results time after again.

Since the pandemic, participants have a higher expectation that every event they attend will meet their needs. Organizing events also requires conducting them in the manner your target audience demands. According to a Forrester survey of global marketing professionals, 63% intend to hold as many virtual events as possible in 2022, indicating that the mix of live, online, and hybrid events is here to stay.

This event guide will be beneficial to you. Without limiting ourselves to it, let us go through the steps involved in organizing events in 2022.

Types of Events

To be effective with your event marketing, you must first understand what types of events exist and why they exist.

1. Virtual Events

This is where your online audience interacts with event participants. Virtual events are ideal when your audience is scattered, you need to turn something around quickly, and you want to improve attendance. While digital events might be faster and reach a larger audience, keeping their attention is more difficult. 

Think your target audience’s situation: they’re on their laptops or smartphones, surrounded by emails, texts, and the draw of their social media feeds. Always keep involvement in mind while planning a virtual event.

2. Physical Events

This is where your audience can interact with other attendees. They’ll want to socialize, discuss ideas, and look for chances as enthusiastic about what you’re attempting to promote. When it comes to fostering personal connection, physical events are ideal. However, keep in mind that the opportunity to network is the plan to complete for attendance.

Physical events necessitate a great deal more preparation and coordination. It might be as basic as providing Google Maps directions to the event or coordinating an event space, caterers, and public transportation details.

3. Seminars

Seminars are an excellent way to educate your audience while building your authority. You may recall seminars from college or university. It’s that ideal spot between non-interactive lectures and tight one-on-one education seen in tutorials.

Your goal should dictate what you cover in your event.

session. For example, “An introduction to event marketing: how to get from zero to running your first hundred attendee event.” The most significant component of seminars is that they allow for questions and interaction between speakers and the audience.

Furthermore, the content must be tailored to your audience; you don’t want them to feel ignorant and refrain from asking questions.

4. Webinar

Let’s start with the data benefit. Webinars are ideal for obtaining data and for consumers that are introverted. Unlike seminars, there’s no bad time to ask a question during a webinar. Nobody is interrupted, no one forgets their questions, and you can theoretically respond to them in real time.

You can also drop surveys and questions.

This information helps you to quickly pivot on the content you’re giving or gives your ideas on how to improve your future webinar. What makes a webinar genuinely effective is the ability to take away insights and learn how to make the following one even better.

5. Live Streaming

You’ve probably heard of Youtube, Facebook Live, and Instagram Live, among other platforms where you can live broadcast your events.

The main distinction between webinars and live streams is that webinars are scripted, but live streams are not.

It’s also a good idea to provide your viewers with a review of your live stream after the event. Because so much can be overlooked during your event, taking notes is an excellent to highlight the main points.

6. Meet-Ups

Some of your ideal audience will be starved for good discussion or may not have the opportunity to interact with individuals like them daily. Meet-ups are suitable for low-key get together where people may network and discuss ideas.

As a result, holding a meet-up allows them to talk business and meet other event marketers who can share their expertise. They might learn new skills from one another, share battle memories, and so on. The best part is that any positive interactions people develop as a result of the meeting will be linked to your business, and they will use your meet-up to find and build connections.

7. Conferences

Consider holding a conference if an hour or even an afternoon won’t suffice to cover everything you want to include in your event. Conferences are good for getting a large group of people from your sector to share, learn, and experience a topic relevant to their jobs.

Conferences have the advantage of allowing you to give your attendees a taste of everything. Start with seminars, then move on to workshops, Q&As, roundtables, and booths.

8. Q&A’s

People rarely get the chance to speak with high-profile figures in their industry, so they take advantage of it when they do. For interested audiences and businesses with sought-after thought leaders, Q&As are ideal.

The individual or people you choose to answer questions is the essential aspect of your Q&A.

Event Venue

When planning and conducting a live event, this is one of the most critical decisions. The type of event we discussed will primarily determine the venue, but there are other factors to consider before selecting where our event will occur.

• Location – Before deciding where to hold your event, think about who will be attending and how easy it will be for them to get there. If you want to conduct a local event, make sure that your guests can arrive using any mode of transportation from any location you choose.
• Condition – The location is equipped with the amenities you desire for the event. Is there sufficient parking nearby or inside, does it have the ability to handle your event, and does it meet the amenities requirements. Consider parking, capacity, and additional services available when checking this step.
• Ambiance – One thing is for sure. Ceremonies, unlike seminars, will necessitate a different type of venue. The hall should reflect the atmosphere that will be present during the event.
• Sound Quality – Have you ever gone to a party where the music was so loud that it was difficult to hear others, causing you to strain your hearing and lose your voice all in one night? Poor sound quality is to issue. Sound quality is a term used to describe how sound travels across space. If the venue is filled, a low ceiling will make it appear intimate, making it noisier.

Event Marketing

Event marketing, like any other business activity, demands a well-thought-out strategy. 

• Event Attendees – If you’ve decided to organize a Seminar, you’ll be more particular about your target audience, as we discussed seminars above. If you plan to conduct an industry conference, on the other hand, you must be prepared for a much larger audience.
• Event Objectives – After you’ve decided on your target audience, you’ll need to determine the goals you want to achieve by working with them. Your SMART goals will provide a framework for your event planning, and you will work within it.
• Event Value Proposition – More events are being held than ever before. That means there is also more noise than ever before. It could take the form of innovative material, popular speakers, attendees who could be industry influencers, or connecting investors. Anything goes as long as it is unique.
  This unique feature can be used to build campaigns around it, make it your tagline, or incorporate it into your pitch when contacting clients. You’ve figured it all out and are ready to use it in your event promotion marketing campaigns.
• Event Marketing Channel – There are several ways to market your event. Such as social media platforms, email, chatbots, and so on.
• Action Plan – An action plan is a document that details the steps that must be followed to meet the objectives of your event. An action plan’s goal is to specify what resources are needed to achieve the goal, create a timeline for when certain activities must be done, and establish what resources are required.

We’ve provided you with a guide to shaping event marketing strategies and discussions to help you update your offline and online marketing.

The challenge is to communicate a transforming experience to your attendees using event marketing. Modern event marketing gives your event a sense of originality, speed, and excitement, and it gets guests thrilled to be a part of an unforgettable experience.

Let’s make the most of it by surprising our attendees and providing the most thrilling event experience possible. As a result, your job as an event marketer is more important than ever. Keep innovating, event marketing has a bright future! Feel free to contact Corporality Club for support.