In the realm of business, events and networking in general have a tremendous amount of influence and impact. Even though most movements have been limited when the COVID-19 pandemic forced countries to implement lockdowns, business leaders and entrepreneurs still looked for ways to facilitate events and networking opportunities. This is because they believed in the power of events marketing and networking – yes, more importantly in the midst of a global pandemic.
In fact, consumers are more invested in experiences than ever before, which is why the event marketing sector is expanding quickly. With countries reopening and people slowly going back to normal, the events industry is more alive than ever.
If you’re not yet leveraging events to grow your business, you may want to think twice. Focus on the reality that there is no doubting how important face-to-face contacts are when establishing relationships, forming connections and developing loyalty, especially in business, and set aside the outdated stereotype that gatherings are overdone and expensive. If you’re unsure if it’s worth it, we’ve compiled these numbers that will undoubtedly surprise you if you think there are other better and more successful marketing strategies than events.
Now that we know how powerful events can be for generating leads, driving sales and developing brand loyalty, let’s find out what makes them effective. Why do participants attend events? What are they looking for? Here are some key numbers that help us answer those questions.
Looking at these statistics alone, we can conclude that events are not only valuable to businesses but also to their attendees or target market. Events help connect people, educate, entertain, and even advance self-improvement. They encourage businesses to go beyond numbers to forge meaningful connections and partnerships.
With the emergence of new technology, trends, and innovations, the event sector will continue to grow in importance and influence in the business world. These data show that face-to-face encounters will always be a key component for building and strengthening client connections, and events are the ideal method to achieve it. Events are one of the most significant techniques for any business plan.
If you need help diving into the world of events and business networking, reach out to us. We host regular events to empower business leaders and entrepreneurs and to facilitate meaningful connections. You can also sponsor our events to gain exposure for your brand.