In the world of events, event gamification refers to new and exciting ways for people to connect with the brand, speakers, sponsors, other attendees, and exhibitor booths.
Event gamification may increase attendee engagement for brand awareness campaigns, product launches, career fairs, conferences, trade exhibits, and social events, whether they receive points for interacting with a sponsor or receive a digital award for providing feedback.
Event gamification encourages attendees to concentrate on what matters. For example, if you want your participants to visit as many exhibitors’ booths as possible to generate more leads, provide benefits for them to do so. Set up missions based on meeting new people if you want people to network.
Allow your audiences advance notice of your planned games to create excitement and maybe draw a larger audience. Include gamification in your event marketing plan – event gamification works best when participants are fully informed about the challenge before the event.
The event’s challenges and activities should not be separated from the rest. Remember that both internal and external motivations are used to inspire people. Some compete for trophies, while others like competing. Consider the following tips:
Gamification during events is possible with the help of event platforms. Contests with point systems and leaderboards, surprise hunts, and social media participation are among the most popular game forms. Because many platforms allow for customization and white labelling, event organizers may even create their missions and name them whatever they choose.
Here are a few of the most common event gamification strategies used in events, trade exhibitions, and corporate events.
Many event organizers find it critical to obtain relevant speakers and content quality input. Send polls to your attendees as soon as the session is finished to get real-time feedback. Their memories will be fresh, and they will be rewarded somehow, whether it be points, awards, or a hint for the next step.
While networking can frequently take care of itself at physical events, it is more challenging to build relationships at the moment with virtual events. Virtual networking becomes less restrictive and unpleasant when linked with gamified challenges.
Organizers can also use icebreaker questions to encourage attendees to start conversations on the platform. There’s no need to wait until the main event to meet exciting people; attendees can meet a lot of exciting people weeks before the event even starts by logging onto the platform.
Gamification benefits not just attendees and sponsors but also benefits organizers. We’re not only talking about all of the valuable data that helps them calculate the ROI. For example, attendee conduct that makes event administration easier, such as checking in early, might be rewarded by event organizers. This is especially useful at virtual events, where the demand for tech support can quickly increase when everyone joins at the exact moment.
Give your attendees exactly what they came for: lead generation. Give your visitors points, credits, or badges for each booth they visit. Exhibitors and sponsors can differentiate themselves from the competition by offering gamified giveaways and competitions to attendees. Exhibitors in virtual and hybrid events can benefit from gamification in particular.
We’ve explored event gamification, why it’s significant, and how to do it right. Gamified ways can influence attendee behavior to boost event engagement and, in turn, achieve specific goals in your event strategy.
Gamification transforms your audiences into active participants who are fully engaged in your created experience. And the more memorable your event is, the more likely they are to return and tell their friends about it.
Gamification can be a helpful tool, but only if used correctly. Use this information to build high-quality gaming concepts for your event to increase your attendees.
If you’re interested in learning which event platforms offer gamification and high levels of audience engagement, find out which platforms you want and contact us if you have any additional questions about gamification or other areas of the event management process. The Corporality Club is here to help you.